Judging by the recent Martin Margiela show at the Paris Fashion week we seem to have been ahead of the crowd. At the Conarec event in São Paulo we took 4 of the most beautiful models in Brasil, if not the world and put dice on their heads, covering them up with just a space at the front.
The strategy showing the concept of "knowing people behind the data" or "pessoas por tras dos dados" in portuguese caused a stir and high recall, with many participants taking their photo with the girls and compementing the "intervention action".
Good to see that we were first and that this week in Paris this has now been consolidated as a new fashion trend. Here´s the link to see a bit more of Martin´s show.....photos of our models strictly reserved!?! http://content.coutorture.com/2120226
The strategy showing the concept of "knowing people behind the data" or "pessoas por tras dos dados" in portuguese caused a stir and high recall, with many participants taking their photo with the girls and compementing the "intervention action".
Good to see that we were first and that this week in Paris this has now been consolidated as a new fashion trend. Here´s the link to see a bit more of Martin´s show.....photos of our models strictly reserved!?! http://content.coutorture.com/2120226
No comments:
Post a Comment