Finding and proving different indicators and correlations can be fun, for example the cosmetic boom caused by economic uncertainty.
This is fairly easy to demonstrate as the sales figures are available in real time, but there are some indicators which have a slightly longer lead time in order to validate their accuracy.
One such indicator is the baby index where common sense tells us that people worried about losing their jobs are probably unwilling to create new mouths to feed. Inspite of being in the broad band era, the gestation period is still 9 months, so the results are a trifle delayed in order to prove this theory.
One interesting analysis published by hotwise, monitors the number of searches carried out online for "pregnancy", "maternity clothes" and "baby´s names" and is showing remarkable drops.
Searches for pregnancy are down 37%, baby´s names down 40% and maternity clothes down a staggering 74% over the last 3 years, perhaps showing that women becoming pregnant are anticipating following Demi Moore´s lead and wander around naked, who knows?!?
Whatever the between the lines learning, the results would hint that birth rates in developed countries will be hit, at least it should help with the over population problems and the environment.
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