Interesting to see the Ryan Air marketing strategy.
The "low cost" airline really does charge a low price for the ticket, but they have developed the paid extras into a fine art.
You can no longer get a ticket at the airport and to print a ticket at home you pay around U$D 8 per leg and if you have baggage it´s charged per item and weight, also the food and drink is all separate. These all seem to be fairly obvious value add opportunities, but there are some new ideas that are even more creative.
Among the new ideas are toilet charges (anyone attending an old fashioned English school will remember this from their early days) and a special charge for fat people.
Makes you wonder which other opportunities to charge could be implemented, perhaps one for people wearing too much perfume, people using the steps to get on and off the plane, use of the reading lights, maybe a surcharge based on the beauty of the air hostess could be suggested judging by miss April from the Ryan Air employee calendar.
Yet another Irish contribution to society, other than Guinness and The Corrs.
Any other ideas come to mind??
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